AI Explainer Video
The brief is never "make it exciting". It is: explain the thing correctly, in our language, without overclaiming, and get it past the person who has to sign it off. Write the shot, quote the line, and Wan 3.0 generates the picture and the narration together. Your first clip is free — an email, no card.
Four of Wan 3.0’s own published explainer runs, each printed with the whole prompt beside the clip it produced · Try this loads the prompt
FOUR SHOTS · ASKED FOR 120s · CAME BACK 30sA subject explainer whose timeline was four times too long
What an AI explainer video
is made of here
No script upload, no voice library, no timeline. You write one shot at a time and quote what is said in it, and the clip comes back with the words already spoken.
One shot at a time
Picture, performance and narration generated together
Every other explainer tool asks you to pick an avatar, paste a script and wait for a render. Wan 3.0 takes a written shot — what is on screen, what the camera does, and the line in quotation marks — and generates the picture and the speech in the same pass, as one MP4. Write in English, Chinese, Japanese or Korean. A full film is that, repeated: there is no shot-count parameter, so a two-minute explainer is twelve to twenty separate generations you cut together. The absence is checkable rather than a complaint — Alibaba's API reference lists every parameter the model takes, and a shot count is not among them; the ceiling on one request is 30 seconds.
- The narration, quoted
- In-prompt
- Prompt and spoken line
- 4 languages
- Per shot, at 30 fps
- 2–30 s
- Generations in a 2-minute film
- ≈ 12–20
The narration, quoted
Prompt and spoken line
Per shot, at 30 fps
Generations in a 2-minute film
- No script-to-film button — you write and cut the shots yourself
- No avatar library — the presenter is generated, or it is your own reference image
- No subtitle track — ask for no on-screen text and add captions in your editor
Start from a document, or start from the shot list
Most explainers already exist somewhere — as a deck, a spec sheet or a product page. Whether you hand that over or write the shots yourself changes who is deciding the story.
file · linkHand over the sourceDocument or linkA deck, a report or a PDF up to fifty pages, or one public web page. Wan 3.0 reads it and decides what is worth showing. Fast, and the model picks the highlights — which is fine for a summary and wrong for a compliance point you need on screen.
one shot, one lineWrite the shotsThis pageOne generation per shot, each with its own frame, its own action and its own quoted line. Slower, and you decide every claim that appears. This is the route the accounts making certification and safety films here actually use.
Hand over the source when the film is a summary and nobody will audit it: document to video takes fifty pages, URL to video takes a public page.
Write the shots when a specific sentence has to be said, a specific mark has to appear, or a specific thing must not be shown. That is slower and it is the only route where you control the claim. If a product, mascot or certification mark has to survive the whole cut, build the clause on character consistency first.
Six things that sink a corporate explainer video
These are not aesthetic problems. Each one is the reason a finished film goes back for another round with the person who has to approve it.
It has to warn without showing harm
A safety film cannot depict the accident, and "do not show X" is a weak instruction — naming a thing puts it in the model's head
Describe the test, not the failure: the rig, the gauge, the hands, the load holding. Write what is in frame rather than what is banned
Prompt structureIt sounds like an advertisement
The default register of every video model is bright, warm and upbeat, because that is what most of its material is
State the register as a constraint alongside the picture: "documentary, matte surfaces, low-saturation palette, no music, restrained delivery". Tone is a prompt field like any other
Prompt structureThe certification mark or logo comes out wrong
Marks are small, high-contrast and legally exact — three properties generation is worst at
Hold it with the appearance clause, keep the camera still on that shot, and composite the real mark afterwards if it must be pixel-correct. Certification marks are registered trademarks with published display rules — Japan's SG mark is a worked example — so a generated near-copy is a different object from the mark you are licensed to show, however convincing the frame looks
Read the frame before publishingThe film is shorter than the timeline you wrote
A shot list is only obeyed when its seconds add up to something the model can render. Past 30 seconds the timeline is not rejected — it is compressed, silently, and every beat gets less time than you gave it
Make the last number in your shot list 30 or less, and say the total out loud in the first line. All four examples at the top of this page are Wan’s own, and they split two-two: the two that asked for 120s and 150s came back at 30.0s and 25.0s with four and five shots crushed into them, while the two that declared 30 seconds up front — one of them opening “This video contains 6 shots, with a total duration of 30.0 seconds” — came back at 30.0s and 30.1s with their beats intact. Play them against the prompts printed beside them; the arithmetic is on the page
Prompt structureShot seven does not match shot two
There is no shot-count parameter and no memory between generations. A film is separate requests that have never met
Fix the palette, the lens and the light in a style block you paste into every prompt, and send the same reference images each time. Reference to video
The narration is in the wrong register for the language
A line translated from English keeps English cadence, and a Japanese or Korean reviewer hears it immediately
Write the spoken line in the target language yourself and keep only the appearance clause in English. That combination is what the accounts producing non-English branded work here use
A run that fails outright is refunded automatically. None of the five above fails — each comes back finished and unusable, which is billed. Draft every shot at 480P until the register and the constraints hold, then re-run the keepers.
What a two-minute explainer video actually costs
Do the arithmetic before you promise a date. A two-minute film is roughly twelve to twenty shots, each taking three or four generations to get right — so plan for forty to eighty runs, not twenty. Draft at 480P, where an iteration costs a quarter of a keeper, and re-run only the shots that made the cut. A failed run is refunded automatically, narration costs nothing extra, and commercial use is included on every paid plan.
How this is billed
- Billed by
- output second
- Narration
- no extra cost
- Document or link
- no surcharge
- Your first clip
- free · 480P
The whole film at 480P first is a storyboard you can actually watch, and it costs a quarter of the finished one. Full pricing.
어느 쪽이든 월 크레딧은 같습니다
How to make an AI explainer video
shot by shot
Four steps, repeated once per shot. The first one is written in a document, not in this generator — and skipping it is why most attempts stall at shot four.
Write the shot list before you generate anything
One line per shot: what is on screen, what is said, how long. Twelve rows for a two-minute film. This is the part the tool cannot do for you, and it is the part that makes the rest cheap.
Do this firstFix a style block and reuse it verbatim
Palette, lens, light, surface finish, register, and "no on-screen text". Paste the identical block into every prompt — it is the only thing holding twenty independent generations together.
Copy into every promptGenerate one shot, with its line in quotation marks
The narration is produced with the picture, so there is nothing to record and nothing to sync. Write the line in the language it will be heard in.
Voice in the same passDraft the whole film at 480P, then re-run the keepers
Cut the drafts together and watch it end to end before you spend anything on resolution. Most re-writes are structural, and a 480P storyboard finds them for a quarter of the price.
Up to 1080P
The two-thirds rule from the corporate films made here: the demonstration is the film. Openers and closers are cheap to generate and cheap to cut — the shots that earn the approval are the ones showing the thing actually being done.
AI explainer video questions
Whether it writes the script, how the voice works, how long a film really takes, and what you can publish
Does it turn a script into a finished explainer automatically?
Where does the voice-over come from?
Can the narration be in Japanese, Chinese or Korean?
How do I stop it looking like an advert?
How do I keep twenty shots looking like one film?
Can it show a warning without showing the accident?
What does a two-minute explainer cost in credits?
Can I publish this on our company site?
Do I have to disclose that the explainer was made with AI?
Write one shot. Hear it back in ninety seconds.
Before you budget a film, generate its hardest shot — the one with the mark, the constraint and the line that has to be right. First clip free at 480P, an email and no card. If the register is wrong, you will know today rather than at the review.
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