AI Explainer Video

The brief is never "make it exciting". It is: explain the thing correctly, in our language, without overclaiming, and get it past the person who has to sign it off. Write the shot, quote the line, and Wan 3.0 generates the picture and the narration together. Your first clip is free — an email, no card.

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The subject keeps the same face, hair, clothing and colours throughout; only the camera and the described motion change.

The free clip is the same Wan 3.0 with its sound, capped at 480P · 3s, and it queues on shared capacity. A plan raises the ceiling to 1080P and thirty seconds — the free tier is a resolution, not a different model.

1 free clip on the real model · an email, no card · the narration is generated with the picture — there is no voice file to make first

Four of Wan 3.0’s own published explainer runs, each printed with the whole prompt beside the clip it produced · Try this loads the prompt

An animated quantum-mechanics explainer: a presenter beside a glowing orb under a Chinese title card

FOUR SHOTS · ASKED FOR 120s · CAME BACK 30s

A subject explainer whose timeline was four times too long

Picture and voice, one pass

What an AI explainer video
is made of here

No script upload, no voice library, no timeline. You write one shot at a time and quote what is said in it, and the clip comes back with the words already spoken.

An opening frame from a generated explainer shot, title card and presenter together

Every other explainer tool asks you to pick an avatar, paste a script and wait for a render. Wan 3.0 takes a written shot — what is on screen, what the camera does, and the line in quotation marks — and generates the picture and the speech in the same pass, as one MP4. Write in English, Chinese, Japanese or Korean. A full film is that, repeated: there is no shot-count parameter, so a two-minute explainer is twelve to twenty separate generations you cut together. The absence is checkable rather than a complaint — Alibaba's API reference lists every parameter the model takes, and a shot count is not among them; the ceiling on one request is 30 seconds.

The narration, quoted: In-prompt
Prompt and spoken line: 4 languages
Per shot, at 30 fps: 2–30 s
Generations in a 2-minute film: ≈ 12–20

No script-to-film button — you write and cut the shots yourself
No avatar library — the presenter is generated, or it is your own reference image
No subtitle track — ask for no on-screen text and add captions in your editor

Two ways in

Start from a document, or start from the shot list

Most explainers already exist somewhere — as a deck, a spec sheet or a product page. Whether you hand that over or write the shots yourself changes who is deciding the story.

file · link
Hand over the sourceDocument or linkA deck, a report or a PDF up to fifty pages, or one public web page. Wan 3.0 reads it and decides what is worth showing. Fast, and the model picks the highlights — which is fine for a summary and wrong for a compliance point you need on screen.
one shot, one line
Write the shotsThis pageOne generation per shot, each with its own frame, its own action and its own quoted line. Slower, and you decide every claim that appears. This is the route the accounts making certification and safety films here actually use.

Hand over the source when the film is a summary and nobody will audit it: document to video takes fifty pages, URL to video takes a public page.

Write the shots when a specific sentence has to be said, a specific mark has to appear, or a specific thing must not be shown. That is slower and it is the only route where you control the claim. If a product, mascot or certification mark has to survive the whole cut, build the clause on character consistency first.

The constraints nobody writes down

Six things that sink a corporate explainer video

These are not aesthetic problems. Each one is the reason a finished film goes back for another round with the person who has to approve it.

It has to warn without showing harm
A safety film cannot depict the accident, and "do not show X" is a weak instruction — naming a thing puts it in the model's head
Describe the test, not the failure: the rig, the gauge, the hands, the load holding. Write what is in frame rather than what is banned
Prompt structure
It sounds like an advertisement
The default register of every video model is bright, warm and upbeat, because that is what most of its material is
State the register as a constraint alongside the picture: "documentary, matte surfaces, low-saturation palette, no music, restrained delivery". Tone is a prompt field like any other
Prompt structure
The certification mark or logo comes out wrong
Marks are small, high-contrast and legally exact — three properties generation is worst at
Hold it with the appearance clause, keep the camera still on that shot, and composite the real mark afterwards if it must be pixel-correct. Certification marks are registered trademarks with published display rules — Japan's SG mark is a worked example — so a generated near-copy is a different object from the mark you are licensed to show, however convincing the frame looks
Read the frame before publishing
The film is shorter than the timeline you wrote
A shot list is only obeyed when its seconds add up to something the model can render. Past 30 seconds the timeline is not rejected — it is compressed, silently, and every beat gets less time than you gave it
Make the last number in your shot list 30 or less, and say the total out loud in the first line. All four examples at the top of this page are Wan’s own, and they split two-two: the two that asked for 120s and 150s came back at 30.0s and 25.0s with four and five shots crushed into them, while the two that declared 30 seconds up front — one of them opening “This video contains 6 shots, with a total duration of 30.0 seconds” — came back at 30.0s and 30.1s with their beats intact. Play them against the prompts printed beside them; the arithmetic is on the page
Prompt structure
Shot seven does not match shot two
There is no shot-count parameter and no memory between generations. A film is separate requests that have never met
Fix the palette, the lens and the light in a style block you paste into every prompt, and send the same reference images each time. Reference to video
The narration is in the wrong register for the language
A line translated from English keeps English cadence, and a Japanese or Korean reviewer hears it immediately
Write the spoken line in the target language yourself and keep only the appearance clause in English. That combination is what the accounts producing non-English branded work here use

A run that fails outright is refunded automatically. None of the five above fails — each comes back finished and unusable, which is billed. Draft every shot at 480P until the register and the constraints hold, then re-run the keepers.

Pricing · 1080P on every paid plan · Native audio

What a two-minute explainer video actually costs

Do the arithmetic before you promise a date. A two-minute film is roughly twelve to twenty shots, each taking three or four generations to get right — so plan for forty to eighty runs, not twenty. Draft at 480P, where an iteration costs a quarter of a keeper, and re-run only the shots that made the cut. A failed run is refunded automatically, narration costs nothing extra, and commercial use is included on every paid plan.

How this is billed

Billed by: output second
Narration: no extra cost
Document or link: no surcharge
Your first clip: free · 480P

The whole film at 480P first is a storyboard you can actually watch, and it costs a quarter of the finished one. Full pricing.

Same monthly credits either way

Free first clipNo card
One generation on the real wan3.0-video. See what Wan 3.0 does with your own shot — 480P, three seconds, sound in the same pass.
$0once
No card at any point
Generate free clip
An email, no card
1 clip, once
480P · up to 3s · with sound
An email, no card
The same `wan3.0-video` Alibaba runs for the paid plans — 480P is a resolution, not a lesser model
- The real wan3.0-video, not 2.7
- Sound generated with the picture
- Model ID and task ID on the receipt
- A failed run never costs you
- 720P and 1080PPaid
- Clips longer than 3 secondsPaid
- Reference, document and editing modesPaid
- More than one clip, everPaid
One question answered: what Wan 3.0 does with your idea. 1080P, thirty seconds and every input mode start at $12.90.
At a glance
Clips a month
1, once
Takes per run
1
Longest clip
3s
Top resolution
480P
StarterSave up to 20%
A launch post a week. Enough to find out whether the Wan 3.0 AI video generator suits the way you work, without a decision about volume.
$12.90/mo$15.90
$154.80 billed yearly
Cancel anytime
640 credits / month · ≈ 16 clips
at 5s 480P · 8 at 720P · 4 at 1080P
Plan credits expire at the end of the month
- 640 credits a month — about 16 finished clips
- 2 takes of one prompt per run
- Every resolution — 480P, 720P and 1080P
- Every length — 2 to 30 seconds in one pass
- Every input — text, image, reference, document, web page
- Sound written in the same pass, no watermark
- Commercial use included — publish it, sell it, bill for it
- Wan 3.0 Prime, the fast tier, whenever you want it
- A failed run never costs credits
- 7-day refund while the credits are untouched
- Cancel in two clicks — the price you joined at is locked
Everything under the first two lines is on this plan at $12.90. The bigger plans buy seconds and takes — never a better model.
At a glance
Clips a month
≈ 12 at 5s 480P
Takes per run
2
Credits per dollar
Baseline
Refund window
7 days
Most people land here
Pro
One finished clip every working day, with three alternates each. The draft-at-480P, finish-at-1080P loop, sized for a working week.
$39.90/mo$49.90
$478.80 billed yearly
Cancel anytime
2,240 credits / month · ≈ 56 clips
at 5s 480P · 28 at 720P · 14 at 1080P
Plan credits expire at the end of the month
- 2,240 credits a month — 3.5× Starter4×
- ≈ 56 finished clips a month, or 14 at full 1080P
- 4 takes of one prompt per run — pick one instead of re-rolling2× takes
- +13% credits per dollar than StarterBetter rate
- Room to draft at 480P and finish at 1080P in the same week
- Every resolution — 480P, 720P and 1080P
- Every length — 2 to 30 seconds in one pass
- Every input — text, image, reference, document, web page
- Sound written in the same pass, no watermark
- Commercial use included — publish it, sell it, bill for it
- Wan 3.0 Prime, the fast tier, whenever you want it
- A failed run never costs credits
- 7-day refund while the credits are untouched
- Cancel in two clicks — the price you joined at is locked
The jump from Starter is quantity, takes and rate. The model, the resolutions and the thirty seconds were already yours.
At a glance
Clips a month
≈ 44 at 5s 480P
Takes per run
4
Credits per dollar
+21% vs Starter
Refund window
7 days
StudioBest rate
Client volume, and the plan where you stop rationing 1080P. Thirty-one full-resolution finished clips a month, at the lowest price per credit we sell.
$99.90/mo$119.90
$1,198.80 billed yearly
Cancel anytime
6,240 credits / month · ≈ 156 clips
at 5s 480P · 78 at 720P · 39 at 1080P
Plan credits expire at the end of the month
- 6,240 credits a month — 9.75× Starter, 2.8× Pro13×
- ≈ 156 finished clips a month, or 39 at full 1080P
- +26% credits per dollar — the best rate we sellBest rate
- Enough 1080P that you stop drafting at 480P first
- 4 takes of one prompt per run
- Sized for a client roster rather than one channel
- Top up any month without changing plan
- Every resolution — 480P, 720P and 1080P
- Every length — 2 to 30 seconds in one pass
- Every input — text, image, reference, document, web page
- Sound written in the same pass, no watermark
- Commercial use included — publish it, sell it, bill for it
- Wan 3.0 Prime, the fast tier, whenever you want it
- A failed run never costs credits
- 7-day refund while the credits are untouched
- Cancel in two clicks — the price you joined at is locked
The plan for a client roster rather than one channel: four takes of every prompt, 1080P without rationing it, and room to re-shoot a scene without watching the balance drop.
At a glance
Clips a month
≈ 124 at 5s 480P
At full 1080P
≈ 31 a month
Credits per dollar
+28% vs Starter
Refund window
7 days

The whole procedure

How to make an AI explainer video
shot by shot

Four steps, repeated once per shot. The first one is written in a document, not in this generator — and skipping it is why most attempts stall at shot four.

Write the shot list before you generate anything
One line per shot: what is on screen, what is said, how long. Twelve rows for a two-minute film. This is the part the tool cannot do for you, and it is the part that makes the rest cheap.
Do this first
Fix a style block and reuse it verbatim
Palette, lens, light, surface finish, register, and "no on-screen text". Paste the identical block into every prompt — it is the only thing holding twenty independent generations together.
Copy into every prompt
Generate one shot, with its line in quotation marks
The narration is produced with the picture, so there is nothing to record and nothing to sync. Write the line in the language it will be heard in.
Voice in the same pass
Draft the whole film at 480P, then re-run the keepers
Cut the drafts together and watch it end to end before you spend anything on resolution. Most re-writes are structural, and a 480P storyboard finds them for a quarter of the price.
Up to 1080P

The two-thirds rule from the corporate films made here: the demonstration is the film. Openers and closers are cheap to generate and cheap to cut — the shots that earn the approval are the ones showing the thing actually being done.

Questions people actually ask

AI explainer video questions

Whether it writes the script, how the voice works, how long a film really takes, and what you can publish

Does it turn a script into a finished explainer automatically?

No, and any tool promising that on this model is describing something Wan 3.0 does not have. There is no shot-count parameter and no director mode. You generate one shot at a time — 2 to 30 seconds each — and cut them together. A two-minute explainer is twelve to twenty generations. If a rough summary is enough, document to video will read a fifty-page deck and decide the highlights for you.

Where does the voice-over come from?

It is generated alongside the picture, in the same pass, from the line you put in quotation marks in the prompt. There is no voice library to choose from, no audio file to upload and nothing to sync afterwards. Audio does not change the price.

Can the narration be in Japanese, Chinese or Korean?

Yes. Wan 3.0 guarantees prompts in English and Chinese and reads others. Write the spoken line in the target language rather than translating an English one afterwards — cadence survives translation badly and a native reviewer hears it immediately. Keep any appearance clause in English.

How do I stop it looking like an advert?

Say so, as a constraint next to the picture: documentary register, matte surfaces, low-saturation palette, no music, restrained delivery, no on-screen text. The default of every video model is bright and upbeat because most of its training material is. Tone is a prompt field, and it responds to one.

How do I keep twenty shots looking like one film?

A style block pasted verbatim into every prompt, plus the same reference images sent with each generation. Nothing carries between requests on its own. Matching is close rather than exact, which is usually enough at cut speed — character consistency explains what holds and what does not.

Can it show a warning without showing the accident?

That is the standard safety-film constraint, and it is solved by what you write rather than what you ban. Describe the test instead of the failure: the rig, the load, the gauge, the hands, the thing holding. Naming what must not appear tends to put it in frame.

What does a two-minute explainer cost in credits?

Plan for forty to eighty generations rather than twenty: twelve to twenty shots, three or four attempts each. Draft everything at 480P — a quarter of the price of a finished clip — cut it together, then re-run only the keepers at 720P or 1080P. A run that fails outright is refunded automatically.

Can I publish this on our company site?

Yes. Commercial use is included on every paid plan and every credit pack — you may publish, sell and license the output. Free-tier clips are for evaluation. You remain responsible for the claims in the finished film, and responsible use covers what may not be generated at all.

Do I have to disclose that the explainer was made with AI?

On your own site that is your call and your legal team's. On a platform it is a written rule, and an explainer is the format most likely to be caught by it: YouTube's disclosure requirement covers content that looks real — a realistic scene that never happened, a person who appears to say something they did not — which is exactly what a generated presenter in a generated office is. A photorealistic explainer needs the AI-use toggle set; a fully animated one does not. The penalty for consistently not disclosing is not a warning label, it is removal of the content or suspension from the Partner Program. Everything about the film can be true and the disclosure still be owed, because the rule is about how it was made rather than whether it is honest.

Write one shot. Hear it back in ninety seconds.

Before you budget a film, generate its hardest shot — the one with the mark, the constraint and the line that has to be right. First clip free at 480P, an email and no card. If the register is wrong, you will know today rather than at the review.

Written and maintained by the wan-3.run editorial teamPublished 25 August 2026Last updated 9 September 2026Tool version 2026.09.4