Wan 3.0 AI UGC Ad Generator

Vertical, by default

002003004005

Face, room, product and voice in the same pass

The usual stack goes: pick a face from a roster, send the script to a text-to-speech voice, then run a lip-sync pass to marry the two — and composite the product in afterwards. That is why so many of these share a particular deadness. The mouth is solving for a waveform that was recorded somewhere else, and the hand is holding something that was never in the room. Wan 3.0 samples all four together. The face, the kitchen, the bottle and the line arrive in the same render, which is also why turning the sound off does not make it cheaper — it was never a second product. The trade is real and it runs the other way too. There is no roster, so there is no face you can browse; you either describe who is on camera or hand over a photo. There is no variant button, so six hooks is six runs. And nothing carries forward between runs — two generations give you two people unless a reference image says otherwise. What a roster costs you sits on the other side of the same coin: a face you can pick is a face your competitor can pick. The four films above are Wan's own published handbook cases under CC BY 4.0, printed with their prompts verbatim so every number on this page can be checked against a file you can play.

Longest single clip, natively multi-shot

30s

Longest single clip, natively multi-shot

Vertical at the landscape rate

9:16

Vertical at the landscape rate

Reference images in one run

10

Reference images in one run

Face, room, product and voice

One pass

Face, room, product and voice

Watermarks, on every tier

0

Watermarks, on every tier

• No ad-account connection and no ROAS scoring — download the file and run it in your own manager.
• No avatar roster — the face comes from your reference photo, or from the sentence you write.
• No variant button — six hooks is six runs, at 40 credits each.
• No identity that survives between runs — put everything that has to match inside one thirty-second generation.

• 
  01

  Describe the creator, run once

  No upload. Write who is on camera, what room they are in and the exact line, and the model casts somebody — consistent for the length of that clip and gone after it. The cheapest way to find out whether a hook is worth shooting at all.

  One-off hooks · text only
• 
  02

  Hand over the product

  One clean pack shot as a reference image, named in the prompt, and the thing in frame is the thing you sell rather than something shaped roughly like it. Set the ratio to 9:16 yourself — on adaptive, the framing is read from the photo you just uploaded.

  Your SKU, in frame · up to 10 images
• 
  03

  Cast a face and keep it

  A frontal still of the creator plus the pack shot, both named. The same person can then hold a different colourway in each run, which is the difference between an ad and an ad account: fifteen variants a viewer reads as one person.

  The same creator, again · face + product
• 
  04

  Cast two, and write the exchange

  Two images, two voice references, and dialogue written as dialogue. The gym clip above is exactly this — two speakers, four lines, one generation — and the voice colour of each one is taken from an audio reference rather than picked off a list.

  Duos and reaction ads · 5 audio refs

All four bill identically: 8 credits a second at 480P, 16 at 720P, 32 at 1080P. References are free — a UGC ad with ten reference images costs the same as one with none. Every limit and rate, per second.

• One creator, straight to camera

  Words a second

  2.5

  15 seconds

  37 words

  20 seconds

  50 words

  30 seconds

  75 words

  Where the number comes from

  The handbook's dashboard case names its own rate in the prompt — speaking speed about 2.5 words/second — and gets it

  The default shape for a hook. Write to thirty-seven and the read still sounds unhurried.

• Reaction ads

  Two creators, back and forth

  Words a second

  1.93

  15 seconds

  29 words

  20 seconds

  38 words

  30 seconds

  58 words

  Where the number comes from

  The gym clip above runs 15.00 seconds and contains twenty-nine words across four lines — a turn of the head, a towel and a sip of water all cost time

  Slower than it looks. Two people need room to react, and the reaction is what makes it read as UGC.

• Voiceover over product footage

  Words a second

  2.5

  15 seconds

  37 words

  20 seconds

  50 words

  30 seconds

  75 words

  Where the number comes from

  Same rate as a piece to camera — nothing is waiting for a mouth, but the pictures still have to land

  Use when the product is the hero and there is no creator to cast.

Count the words before you count the seconds. A sixty-word script in a fifteen-second slot does not get politely trimmed — the read speeds up until it stops sounding like a person, which is the exact quality a UGC ad is buying. Cut to twenty-nine and the hook has room to breathe. Prompts with the clip each one produced.

• Your vertical ad came back landscape

  Ratio is a parameter, and its default reads your reference image. Upload a wide pack shot on adaptive and you have asked for a wide ad. The try-on clip above is 1280×720 for exactly this reason; the kitchen clip, with nothing uploaded, honours the 9:16 in its prompt.

  Set 9:16 on the control before you press Generate. This page ships locked to vertical, so the only way to lose it is to change it.

  Locked by default

• The last beat never happened

  Timecodes past thirty seconds are not clamped — they are discarded. The try-on prompt lays out four shots across ninety seconds and returns eight, with the beats compressed rather than the running time cut.

  Keep the whole shot list inside thirty seconds and give the call to action its own window. If the spot is sixty, board it as two generations and cut them together.

  Hard ceiling

• The read is rushed, or a line is missing

  More words than the seconds hold — twenty-nine in fifteen for a conversation, thirty-seven for one person reading to camera.

  Count the script first, then pick the duration. Longer is cheap here: five more seconds at 480P is 40 credits.

  Arithmetic

• Hook two is a different person from hook one

  Every generation is a fresh sample, and nothing about a face carries forward on its own.

  Attach the same frontal still to every run and name it in the prompt, or put all the beats that must match inside one generation. How far the likeness actually holds.

  Reference image

• The label on the pack is mush

  Small type is where generative video is weakest, and a pack is mostly small type.

  Shoot the legible frames as close-ups and say what has to be readable. Anything below headline size, plan a graphic over it in the edit. What the pack shot needs to look like.

  Shot choice

• The take you liked has vanished

  A finished clip is returned as a link that expires 24 hours after the run.

  Download it, or run it signed in — a signed-in run is kept in your library instead of behind a link with a clock on it.

  Save it

A UGC ad that errors out is refunded automatically. One that completes and is simply wrong is not — which is the whole argument for finding out at 480P, where the same model, the same cut and the same voice cost a quarter of the finished version.

1. 1

   Write six openings, not one ad

   Same offer, same product, six different first sentences. The hook that wins is reliably not the one you would have picked, which is the entire reason to generate rather than book.

   Free
2. 2

   Count the words

   Twenty-nine for a conversation, thirty-seven for one person talking, per fifteen seconds. A line that does not fit gets rushed rather than trimmed.

   Free
3. 3

   Run all six at 480P, three seconds, vertical

   240 credits for the set. You are looking for which opening survives being watched with the sound on, not whether the grade is right.

   First pass
4. 4

   Watch them on a phone, muted, then unmuted

   Muted finds the one that reads without a caption. Unmuted finds the one where the read sounds like a person. Different hooks win each test, and that is the useful part.

   The honest pass
5. 5

   Re-run only the survivor, full length at 720P

   One 15-second ad at 720P is 240 credits — the same as the whole test that found it. Attach the same reference image so the creator is the one you already validated.

   Before you spend media budget

The order is the point. Every step above moves a decision earlier, to where changing your mind is still free.