AI Product Video

Your packshot

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Generated around it — the room, the light, the hands, the sound

Your photograph becomes the literal first frame, so the product is on screen in frame one at the shape and colour you shot it. From there Wan 3.0 generates 2 to 30 seconds at 30 fps — the figures are published in Alibaba's API reference — and it generates the whole frame: the room, the light, a hand entering, the surface it stands on, and the audio, all in the same pass. Nothing is composited, nothing is a Ken Burns pan across a JPEG, and nothing else in the frame had to exist before you pressed generate.

Your product, unretouched

Frame 001

Your product, unretouched

Any whole second, at 30 fps

2–30 s

Any whole second, at 30 fps

Ratio read from your packshot

Adaptive

Ratio read from your packshot

Commercial use, every paid plan

Included

Commercial use, every paid plan

• It is not a slideshow — your other photographs are not lifted into the cut
• It is not a 3D turntable — there is no model of your product, so the far side is invented
• It is not a catalogue pipeline — one product, one prompt, one clip. A thousand SKUs is not this
• It does not remember your product between runs; the packshot goes with every request

• Tabletop shoot

  What you supply

  The physical product, a studio and a day

  Turnaround

  Days to weeks

  What it is good at

  Legally exact. Every reflection is real

  Where it breaks

  Cost, scheduling, and one more shot means one more booking

  Choose this when

  The label has to be readable and correct in a regulated market

  Nothing here replaces a real shoot for a regulated claim. That is the honest answer.

• Asset-lift template

  What you supply

  Your existing photographs and a script

  Turnaround

  Minutes

  What it is good at

  Cutting what you already have, on beat

  Where it breaks

  It can only show what you already photographed

  Choose this when

  You have a full asset library and need it assembled

  If your photo library is already complete, a template editor is faster than this and cheaper.

• Generated footage

  What you supply

  One packshot and a sentence

  Turnaround

  About ninety seconds

  What it is good at

  Scenes, moods and moments you never shot and could not afford to

  Where it breaks

  Approximate rather than exact — it holds a design, it does not guarantee a pixel

  Choose this when

  You need a shot that does not exist and cannot book a studio to get it

  This page. Upload the packshot at the top; the first clip is free.

The line between the first and the third is not quality, it is provenance. A shoot produces a photograph of your product. Generation produces a convincing depiction of it. For a hero loop, a social cut or a lifestyle scene, convincing is what the brief asked for — and for a claim a regulator will read, it is not.

A packshot becomes the first frame: the clip opens on your actual product and moves from there, which is the route to take when the label, the shape and the colour have to survive the shot. A product page is read rather than shown — Wan 3.0 takes the claims and the tone off the page and generates new footage around them, and nothing from the page itself appears in the clip. The link is the route when the product is still a listing and not yet a photo shoot.

1. 01

   You have the packshot

   Use the box at the top of this page. One photograph is the whole input, and it becomes the first frame rather than a slide.

2. 02

   You have only the listing

   URL to video takes the address instead and reads the page behind it. Nothing is lifted off the page — the footage is new.

3. 03

   Check the link before you spend

   The check is free and needs no account. It names the one thing that would have failed, including the hop this site cannot make on your behalf.

Paste a product page instead

Both routes run the same wan3.0-video at the same per-second rate, so the choice is about what you already have rather than what it costs.
Check a link reports what a plain fetch actually sees — and, since 2026-09-14, whether the model's own network has been measured refusing that host. Those are two different networks, and only the second one renders.

• The label turns into a smear of letters

  Small high-contrast type is the first thing to go, and it goes fastest while the camera moves

  Lock the label explicitly, keep the camera slow, and shoot at 720P or above. For type that must be legally correct, composite the real label in afterwards

  Read the frame before publishing

• The shape changes as it turns

  There is no 3D model. The far side of your product was never photographed, so it is invented as it comes into view

  Keep the rotation under a quarter turn, or supply a second reference from the other side. A full 360 is what a real turntable is for

  One sentence

• Glass and metal look like plastic

  Material words are weak. "Premium" and "luxury" mean nothing to the model; a finish does

  Name the finish and the light together: "ribbed clear glass, single soft key from the left, no specular blowout"

  One sentence

• The hand holding it looks wrong

  Hands are the classic failure and they get worse the closer the crop

  Frame wider, or write the product alone on the surface. If a hand is essential, say what it does — "one hand lifts the lid and leaves frame" — rather than leaving it to improvise

• Shot three does not match shot one

  Every generation is independent. Nothing about your product carries from one request to the next

  Send the same reference set every time — up to ten images. Reference to video is the mode for a full set of PDP shots

A run that fails outright is refunded automatically. The five above do not fail — they come back finished and wrong, and those are billed. That is the argument for drafting at 480P: an iteration that teaches you something costs a quarter of a keeper.

1. 1

   Upload the cleanest packshot you have

   Plain background, even light, product filling the frame. The checker confirms the file in a second, and a clean input leaves the model less to reinterpret.

   Checked free
2. 2

   Name the parts that may not change

   "Gold foil label, ribbed clear glass, matte black cap." Nouns and finishes, not adjectives — the appearance box at the top builds the clause for you.

   The step that decides it
3. 3

   Describe the move and the light, not the product

   The model can see the product. Say what the camera does, where the key light is, what enters frame, and what it sounds like.

   Sound in the same field
4. 4

   Draft at 480P, commit at 1080P

   Check the label and the silhouette, add whatever slipped to the clause, run again. Re-run the keeper at the higher tier with the same prompt.

   Up to 1080P

Need somebody on camera holding it instead of the product alone? The UGC ad generator puts a creator, your packshot and the spoken line in the same generation, vertical by default.
Need the same product across a whole set of PDP shots rather than one hero? Photograph it from every angle the set needs and send that group with each generation — reference to video takes up to ten.