Wan 3.0 AI Before and After Video Generator

You cannot go back and film the before. That is the whole reason it is sitting in your camera roll as a photograph — the drive is clean now, the wall is painted, the headlight is clear, and the version anyone would have wanted on video stopped existing the moment you fixed it.
Both ends already happened. The seconds between them are the only part generated here: your before pinned as the first frame, your after pinned as the last, and the change rendered with the sound of it changing in the same file.
Your first one is free. No card.

Hand over both ends

Drop the before. Drop the after.

0 / 2 frames

Pinned frames are their own family. Adding a separate product photo or a face switches the request to references and drops both frames.

Nothing uploaded yet — with no frames pinned, both ends are whatever the prompt describes. Load the example to see a before and an after get numbered.

0 / 20000

On adaptive the shape is read off your before photo. A landscape before makes a landscape ad — swap in a vertical photograph if this is going to Reels.
0 of 2 frames used.

adaptive

Regístrate gratis · 1 clip en Wan 3.0

Material de referencia funciona con créditos. El clip gratis es un prompt o una foto de entrada y un vídeo de salida: leer un archivo, un enlace o metraje que ya tienes es la parte de pago del mismo modelo Wan 3.0. Ver cuánto cuesta un clip.

1 free clip on the real wan3.0-video · an email, no card · no watermark on any tier, including the free one

Alibaba's own published first-and-last-frame material for Wan 3.0 — the prompt verbatim, and the specs `ffprobe` reads off the file they released with it. Their example asks for a fifteen-second one-take with the guzheng, the water, the birdsong and a recited line all named in the same prompt; the file comes back with an audio track.

A dewdrop on a lotus leaf at dawn over West Lake becomes a figure standing on the water, in one unbroken take

Alibaba's own first-and-last-frame example, with its sound written into the prompt

Both ends are yours

A morph is a sound as much as it is a picture.
That is the part everything else drops.

A before and after is not a layout. Set the two photographs beside each other and a viewer reads precisely that: two photographs, chosen by someone with an interest in the comparison. The format earns its attention only when one frame becomes the other while they are watching — and it earns it twice when you can hear it happen.

The opening frame of Alibaba's first-and-last-frame example: a dewdrop hanging from a lotus leaf at dawn

Watch any good transformation with the audio off and the join stops working. The change needs a transient on the frame it happens — a hiss, a rush of water, a hard mechanical release — and on every other route to this format that is a second purchase, dropped in afterwards and nudged into place by hand. Wan 3.0 samples the sound with the picture, which is also why turning it off does not make the clip cheaper.
The other half is what you hand over. first_frame takes the photograph of how it was, last_frame takes the photograph of how it ended up, and the render is the travel between two states you already had evidence of. That matters more here than anywhere else on this site, because a tool that takes one photograph and produces the second for you has invented the result your ad is about.
The trade is exact, and better known before you upload than after. Pinned frames are their own family, and that family will not mix with reference material — attach a first or last frame and you cannot attach a separate product photo, face or clip in the same run. In a before and after that costs almost nothing, because the product is already in both photographs. It costs you something in one case: if you wanted a named creator on camera as well, that is a different shape of ad, and it is a person in a room holding the thing.
The model repaints every pixel. What comes back resembles your photographs closely — it does not reproduce them. Hold onto that distinction; it is what keeps a before and after ad out of trouble later. How the two frame modes work covers the mechanics.

Photographs you already own: 2
Longest single clip, natively multi-shot: 30s
The picture and the sound of the change: One pass
Watermarks, on every tier: 0

No slider and no split-screen layout — both ends go to the model, and the change happens inside one frame.
No presenter narrating the transformation — if you want it spoken, that is the UGC ad page.
No invented after — no second photograph means you describe the ending instead, and you say so.
No burnt-in captions — the MP4 arrives clean, so the caption goes on last, where you can still fix a word.

What you put in

Four ways to hand over the before and the after

All four run the same model at the same per-second rate. What changes is how much of the ending you are still asking the model to decide — and in a before and after the ending is the claim, so that is not a stylistic question.

Pin both ends
The photograph of how it was in one slot, how it ended up in the other. The clip has to open on your first image and close on your second, and the render is the path between. The most controlled route here, and the only one where nothing about the result is the model's idea.
Both states pinned · 1 image each
Pin the before, describe the after
One photograph and a sentence. Use it when the second shot does not exist yet, or exists but was taken from somewhere else entirely. The opening is exact and the ending is written — which also means the ending is a description, and what you can honestly describe has a floor under it.
Start exact, finish written · 1 image
Write both ends
No upload at all. The fastest way to find out whether a change reads as a change before you commit real assets to it — and at 40 credits for five seconds at 480P, cheaper than the meeting about it.
Concept first · text only
Borrow a move you like
A clip off your swipe file whose transition works, handed over as a reference so the timing and the camera behaviour come from it rather than from a description. A reference clip is reference material, so this route cannot be combined with route 01 — borrow a move or pin two ends, not both.
Borrow the timing · up to 5 clips, 15s total

All four bill identically: 8 credits a second at 480P, 16 at 720P, 32 at 1080P. Two pinned frames cost the same as none. Every limit and rate, per second.

Before you upload anything

Your before and after photos were taken
on different days. That is the problem.

Both photographs are real, both are yours, and they still may not cut together. The reason decides whether tonight's render works or just costs 40 credits: the model is not comparing your two images — it is travelling from one to the other. Everything different between them is something it has to cross, and it will invent a camera move to get there.

Viewpoint
Where you stood
What has to match
Where you stood
Why it matters
The two frames are one shot's endpoints, so a different viewpoint is a move the camera has to make
What you get when it does not
A swing or an orbit nobody asked for, which reads as a cut
How to fix it tonight
Re-shoot the after from the original position — the after is still there to photograph
The single highest-return fix on this page, and the one everybody skips.
How close you were
What has to match
How close you were
Why it matters
Distance is the same problem in one dimension
What you get when it does not
A push or a pull arrives to reconcile the two framings
How to fix it tonight
Stand at the same distance, or crop both images to the same framing before uploading
Cropping is free and fixes most pairs that are otherwise fine.
The light
What has to match
The light
Why it matters
A change in light is itself a visible change, and the viewer credits it to the product
What you get when it does not
The improvement looks like better lighting — the one reading this format cannot survive
How to fix it tonight
Shoot the after at the same time of day, or in the same shade
The most damaging mismatch, because it undermines the claim rather than the craft.
One thing held still
What has to match
One thing held still
Why it matters
A change is only legible against something that does not change
What you get when it does not
The whole frame moves and there is nothing to measure the change by
How to fix it tonight
Name it in one clause: the door frame, the badge on the grille, the pot on the left
Costs one sentence in the prompt and does more than any other sentence in it.

You cannot re-shoot the before. You can almost always re-shoot the after. The wall is still painted, the car is still clean. Stand roughly where you stood, hold the phone roughly where you held it, wait for roughly the same light, and take the second photograph again — four minutes, and the pair travels between itself with no invention required.
If your before is a sample you can make again, do the opposite: make the second one match the first.
And for the next job: when you take a before, you now know you will want the after to match it. A mark on the floor, a doorway edge in the corner of frame, a note of where you stood. What a product photo needs before you upload it.

What actually costs you the render

Six ways a before and after stops being usable

None of these are about taste. Each one is a reason the finished file cannot go into an ad manager, which makes it a reason the credits are gone.

Your vertical ad came back horizontal
On adaptive, the shape is read off the frame you pinned, and Alibaba recommends adaptive for this mode precisely because the frames should decide it. Before photos are overwhelmingly landscape phone shots. Their own published example goes in at 2560×1440 and comes back 1920×1080.
The shape of your ad is decided in your camera roll, not in the generator. Pin a vertical before, or crop both photographs to 9:16 before uploading. Forcing the ratio against a landscape frame only crops or pads it.
Flagged on upload
It reads as a cut, not a change
The two photographs disagree about viewpoint, distance or light, and the model built a camera move to reconcile them.
Re-shoot the after to match the before, or crop both to the same framing, or drop to one pinned frame and describe the ending.
Free to fix
The photo was refused before anything ran
Each image has to be 240–8000px on every side, inside an 8:1 ratio, 20MB or under, in JPG, PNG, BMP or WEBP. A PNG with transparency is refused, and so is the HEIC an iPhone saves by default.
Settings › Camera › Formats › Most Compatible so new photos save as JPEG, and export the older ones. A screenshot is the quickest fix for an oversized file.
Checked before you spend
The uploader will not take your product shot as well
Pinned frames and reference material are two families, and a request mixing them is refused rather than resolved.
Pick one. A before and after almost never needs both — the product is in both photographs already. If it is not, pin nothing and hand over references instead.
Blocked in the uploader
The number on the label is mush
Small type is where generative video is weakest, and the render redraws every pixel rather than compositing your image through.
Keep the claim out of the rendered frame. Shoot it as a close-up, say what has to stay readable, and put any figure on as a caption in your editor — which is also what the rules want.
Shot choice
The take you liked has vanished
A finished clip comes back as a link that expires 24 hours after the run.
Download it, or run it signed in — a signed-in run is kept in your library instead of behind a link with a clock on it.
Save it

A run that errors out is refunded automatically. One that completes and is simply wrong is not — which is the whole argument for trying a before and after at 480P first, where the same model, the same pair and the same sound cost a quarter of the finished version.

The most regulated shape in advertising

A before and after is a claim,
and two photographs make it before you write a word

Worth reading even if you never generate anything, because it already applies to the before and after photographs on your feed. This format states a result in pictures without ever writing the sentence down — and the regulator reads the pictures.

The images are the claimThe FTC works through an ointment advertised as maintaining "joint health and mobility", shown with a before photograph of a woman using a walker and an after of her dancing: "the before-and-after images, along with the references to joint health and mobility, likely convey a claim that the product can dramatically improve the symptoms of arthritis." Nobody wrote "cures arthritis". Two pictures did.
"Results may vary" buys nothingThe same guidance: "attempts to disclaim dramatic results with statements like 'Results not typical' don't cure the deception." A before and after pair is read as representative of what people generally get. If your best job is not your average job, show the average one — or print the real figure beside the clip, in the same size as everything else.
The photographs are your evidence, the video is your adThis follows from something mechanical rather than legal: every pixel is redrawn, so a generated clip resembles your photographs and cannot be produced as a record of them. Keep the two originals, untouched, with their dates — that is what proves the result happened. Generate the advertisement for it freely, and never let the generated file be the only copy.
Which ones you can actually runCleaning, rust and stain removal, restoration, detailing, paint, flooring and landscaping are the best fit there is — an object changed, visibly and objectively. Renovation, organisation and styling work the same way. Cosmetics, colour and nails work if you say how it looks rather than what it treats. A product with measured performance works if you print the measurement.
Which ones not to generateWeight loss, body shaping, skin, teeth, hair regrowth and anything medical. Meta requires dietary, health and weight ads to be targeted to people 18 or older and separately prohibits imagery such as a close-up on a body area with pinched fat; what it does allow is an ad that illustrates "people using the product or the service, and its impact of using it". Show the product and how it is used instead — the product itself, shot well, or a creator explaining it on camera.
Say that it was generatedEvery clip from here is completely AI-generated, which puts it inside the disclosure most platforms now ask for. TikTok Ads Manager carries a setting reading "This ad contains AI-generated content" for creative that is completely AI-generated or significantly modified by AI. Check it on every campaign, including duplicates.
OwnershipClips you generate are yours to publish, sell and bill a client for on every paid plan, with no watermark and no separate licence to buy, under Alibaba's usage policy for the Wan 3.0 model and our terms. The result you depict, and any figure on screen, stay yours to substantiate — exactly as they would be with a camera.

Two settings, two problems: the AI-content disclosure is not the same switch as branded-content disclosure, and a before and after usually needs to think about both.

FTC health products compliance guidance

Pricing · per output second · every ratio the same

A ten-second before and after
is 160 credits

Billing is per second of output, so length and resolution are the only two dials that move the number — two pinned frames are not an upload fee, the vertical cut is not a surcharge, and the sound is not an add-on. A ten-second before and after is 80 credits at 480P, 160 at 720P and 320 at 1080P. Six five-second tries at 480P is 240 credits, less than one finished ad at 1080P. Find out whether your pair travels, then finish it once.

What a before and after costs, by shape

Billed by: output second
One 5s try, 480P: 40 credits
Six 5s tries, 480P: 240 credits
One 8s clip, 480P: 64 credits
One 10s clip, 720P: 160 credits
One 10s clip, 1080P: 320 credits
Free on signup: 1 clip + 24 credits

$39.90 a month on Pro is 2,240 credits — fourteen finished ten-second clips at 720P, or fifty-six tries at 480P. Set that against what this format actually costs you today: the after can be re-shot for nothing, and the before cannot be re-shot at any price, which is why it has been sitting in a camera roll instead of running as an ad. Every plan and pack · what a failed run costs.

Los mismos créditos al mes en ambos casos

Primer clip gratisSin tarjeta
Una generación en el wan3.0-video real. Mira qué hace Wan 3.0 con un plano tuyo: 480P, tres segundos, sonido en la misma pasada.
$0una vez
Sin tarjeta en ningún momento
Generar clip gratis
Un correo, sin tarjeta
1 clip, una vez
480P · hasta 3 s · con sonido
Un correo, sin tarjeta
El mismo `wan3.0-video` que Alibaba ejecuta para los planes de pago: 480P es una resolución, no un modelo inferior
- El wan3.0-video real, no el 2.7
- Sonido generado junto a la imagen
- ID de modelo e ID de tarea en el recibo
- Una ejecución fallida nunca te cuesta
- 720P y 1080PDe pago
- Clips de más de 3 segundosDe pago
- Modos de referencia, documento y ediciónDe pago
- Más de un clip, nuncaDe pago
Una pregunta respondida: qué hace Wan 3.0 con tu idea. 1080P, treinta segundos y todos los modos de entrada empiezan en $12.90.
De un vistazo
Clips al mes
1, una vez
Tomas por ejecución
1
Clip más largo
3s
Resolución máxima
480P
StarterAhorra hasta un 20 %
Una publicación de lanzamiento a la semana. Suficiente para averiguar si el generador de vídeos con IA Wan 3.0 encaja con tu forma de trabajar, sin tener que decidir nada sobre volumen.
$12.90/ mes$15.90
$154.80 facturados al año
Cancela cuando quieras
640 créditos / mes · ≈ 16 clips
de 5 s en 480P · 8 en 720P · 4 en 1080P
Los créditos del plan caducan a fin de mes
- 640 créditos al mes, unos 16 clips terminados
- 2 tomas de un mismo prompt por ejecución
- Todas las resoluciones: 480P, 720P y 1080P
- Todas las duraciones: de 2 a 30 segundos en una pasada
- Todas las entradas: texto, imagen, referencia, documento, página web
- Sonido escrito en la misma pasada, sin marca de agua
- Uso comercial incluido: publícalo, véndelo, factúralo
- Wan 3.0 Prime, la capa rápida, cuando quieras
- Una ejecución fallida nunca cuesta créditos
- Reembolso de 7 días mientras los créditos estén sin tocar
- Cancela en dos clics: el precio al que entraste queda bloqueado
Todo lo que hay bajo las dos primeras líneas está en este plan por $12.90. Los planes mayores compran segundos y tomas, nunca un modelo mejor.
De un vistazo
Clips al mes
≈ 12 de 5 s en 480P
Tomas por ejecución
2
Créditos por dólar
Referencia
Plazo de reembolso
7 días
Aquí acaba casi todo el mundo
Pro
Un clip terminado cada día laborable, con tres alternativas de cada uno. El bucle de bocetar en 480P y terminar en 1080P, dimensionado para una semana de trabajo.
$39.90/ mes$49.90
$478.80 facturados al año
Cancela cuando quieras
2 240 créditos / mes · ≈ 56 clips
de 5 s en 480P · 28 en 720P · 14 en 1080P
Los créditos del plan caducan a fin de mes
- 2 240 créditos al mes, 3,5× Starter4×
- ≈ 56 clips terminados al mes, u 14 en 1080P completo
- 4 tomas de un mismo prompt por ejecución: eliges una en vez de volver a tirar2× tomas
- Un 21 % más de créditos por dólar que StarterMejor tarifa
- Margen para bocetar en 480P y terminar en 1080P la misma semana
- Todas las resoluciones: 480P, 720P y 1080P
- Todas las duraciones: de 2 a 30 segundos en una pasada
- Todas las entradas: texto, imagen, referencia, documento, página web
- Sonido escrito en la misma pasada, sin marca de agua
- Uso comercial incluido: publícalo, véndelo, factúralo
- Wan 3.0 Prime, la capa rápida, cuando quieras
- Una ejecución fallida nunca cuesta créditos
- Reembolso de 7 días mientras los créditos estén sin tocar
- Cancela en dos clics: el precio al que entraste queda bloqueado
El salto desde Starter es cantidad, tomas y tarifa. El modelo, las resoluciones y los treinta segundos ya eran tuyos.
De un vistazo
Clips al mes
≈ 44 de 5 s en 480P
Tomas por ejecución
4
Créditos por dólar
+21 % frente a Starter
Plazo de reembolso
7 días
StudioMejor tarifa
Volumen de clientes, y el plan en el que dejas de racionar el 1080P. Treinta y un clips terminados a resolución completa al mes, al precio por crédito más bajo que vendemos.
$99.90/ mes$119.90
$1,198.80 facturados al año
Cancela cuando quieras
6 240 créditos / mes · ≈ 156 clips
de 5 s en 480P · 78 en 720P · 39 en 1080P
Los créditos del plan caducan a fin de mes
- 6 240 créditos al mes, 9,75× Starter y 2,8× Pro13×
- ≈ 156 clips terminados al mes, o 39 en 1080P completo
- Un 28 % más de créditos por dólar: la mejor tarifa que vendemosMejor tarifa
- 1080P suficiente como para dejar de bocetar antes en 480P
- 4 tomas de un mismo prompt por ejecución
- Dimensionado para una cartera de clientes y no para un solo canal
- Recarga cualquier mes sin cambiar de plan
- Todas las resoluciones: 480P, 720P y 1080P
- Todas las duraciones: de 2 a 30 segundos en una pasada
- Todas las entradas: texto, imagen, referencia, documento, página web
- Sonido escrito en la misma pasada, sin marca de agua
- Uso comercial incluido: publícalo, véndelo, factúralo
- Wan 3.0 Prime, la capa rápida, cuando quieras
- Una ejecución fallida nunca cuesta créditos
- Reembolso de 7 días mientras los créditos estén sin tocar
- Cancela en dos clics: el precio al que entraste queda bloqueado
El plan para una cartera de clientes y no para un solo canal: cuatro tomas de cada prompt, 1080P sin racionarlo y margen para repetir una escena sin mirar cómo baja el saldo.
De un vistazo
Clips al mes
≈ 124 de 5 s en 480P
En 1080P completo
≈ 31 al mes
Créditos por dólar
+28 % frente a Starter
Plazo de reembolso
7 días

The whole procedure

How to make a before and after video tonight

Five steps. The first three cost nothing, and they are the three that decide whether the other two were worth running.

Go find the pair that already matches
Open the camera roll and look for one job where the two shots happen to agree on viewpoint, distance and light. There is usually one. Start with that job rather than your best result — you are testing the format, not the portfolio.
Free
Re-shoot the after
Four minutes, standing where you stood the first time. The single highest-return thing on this page, and the step everybody skips. While you are there: if the ad is going to Reels, take it vertical, because the shape of the clip is read off the frame you pin.
Free
Name the anchor and the join
One clause for the thing that must not move — the door frame, the badge, the pot on the left. One clause for how the change travels: what dissolves, wipes away, dries, lifts or peels. Then name what it sounds like, because the sound is rendered in the same pass and a silent morph reads as an edit even when it is not one.
Free
Run it at 480P for five seconds
40 credits. You are looking for one thing only: whether the frame travels from your before to your after without the model inventing a camera move. Grade, polish and length are all later problems.
40 credits
Re-run the keeper at full length and 720P
Ten seconds at 720P is 160 credits. Keep the whole shot list inside thirty seconds — timecodes past the ceiling are discarded rather than trimmed, so a call to action written at 0:35 does not get shortened, it does not get filmed.
Before the media budget

Every step above moves a decision earlier, to where changing your mind is still free. Prompts with the clip each one produced.

Questions people actually ask

AI before and after video generator questions

What it takes in, what one clip costs, and what the rules require before it runs as an ad.

What is an AI before and after video generator?

A place to hand over two photographs — how something was, and how it ended up — and have Wan 3.0 render the change between them as one clip with sound. Your before is pinned as the first frame and your after as the last, so the result is not something the model decided. What comes out is an MP4 you can post or upload to an ad manager.

Can I use my own before and after photos?

Yes, and it is the reason to be here rather than in a template. One image as the first frame, one as the last, and the clip has to open on yours and close on yours. Neither adds to the cost. Bear in mind the render redraws every pixel, so the clip resembles your photographs rather than reproducing them.

My before and after were shot from different angles. Will it still work?

Often not, and the failure is specific: the model travels from one frame to the other, so a different viewpoint becomes a camera move it invents, which reads as a cut. Re-shoot the after to match the before — that one is still there to photograph — or crop both images to the same framing first.

Why did my before and after video come out horizontal?

Because the shape is read off the frame you pinned, which is what Alibaba recommends for this mode. Most before photos are landscape phone shots. Alibaba's own published example goes in at 2560×1440 and comes back 1920×1080. Pin a vertical before, or crop both photographs to 9:16 before you upload.

Can I pin both frames and attach my product photo too?

No — pinned frames and reference material are two separate families, and a request that mixes them is refused. In practice it costs nothing, because a before and after already has the product in both frames. If you need a face or a separate product reference, drop the pinned frames and use references instead.

How long can a before and after video be?

Up to thirty seconds in a single generation, with cuts inside it — long enough for the before, the change, the after and a call to action without stitching. Most work better between five and ten seconds: the change is the content, and there is no dialogue to fill the rest.

Does the transition come with sound?

Yes, generated in the same pass as the picture rather than dropped on afterwards, so the change can land with a transient — a hiss, a rush of water, a mechanical release. Name it in the prompt. Turning the sound off does not reduce the price, because it was never a second product.

What does one before and after video cost?

Per output second: 8 credits at 480P, 16 at 720P, 32 at 1080P. A ten-second clip is 80, 160 or 320 credits. Six five-second tries at 480P is 240 — less than one finished clip at 1080P.

Is there a free before and after video generator here?

One free clip per account on the real model, three seconds at 480P with sound, plus 24 credits on signup which buy exactly one more of the same. No card, and no watermark on it.

Should I use this or a before and after slider?

Different jobs. A slider or split-screen is the right tool when the point is to prove it changed — a client sign-off, a progress report, anything where comparability matters and a free browser tool will do it in seconds. A rendered transformation is the right tool when the point is to stop a thumb, because one frame becoming the other is what holds attention that two frames side by side never will.

Can I run a generated before and after as a paid ad?

Yes, with two conditions that are yours rather than ours. The result you depict has to be one a typical customer actually gets — a before and after pair is read as representative, and a "results may vary" line underneath does not fix an overstated one. And the clip is entirely AI-generated, so the disclosure setting in your ad manager applies.

Can I make a weight-loss or skin before and after?

Not here. Health, weight and body-result transformations carry their own platform rules and their own substantiation standard, and a generated result cannot evidence anything because every pixel was redrawn. Show the product and how it is used instead — that version of the ad runs.

You already have the two photographs.

Pick the job where the before and after happen to match, put them in, and watch five seconds with the sound up. The first one is free — no card, no watermark, and yours to run commercially.

Regístrate gratis · 1 clip en Wan 3.0

Escrito y mantenido por el equipo editorial de wan-3.runPublicado el 25 de agosto de 2026Actualizado el 14 de septiembre de 2026Herramienta versión 2026.09.4

Wan 3.0 AI Before and After Video Generator

A morph is a sound as much as it is a picture. That is the part everything else drops.

Four ways to hand over the before and the after

Pin both ends

Pin the before, describe the after

Write both ends

Borrow a move you like

Your before and after photos were taken on different days. That is the problem.

Where you stood

How close you were

The light

One thing held still